CLS Media will present a new project created by the order Hyundai at the Licensing Summit 2016 in Moscow

September 26th 2016 CLS Media is going to present a new animation brand of for boys, created by order of Hyundai Motor, League WatchCar. Battle of Champions (Power Battle: Watch Car) at Moscow Licensing Summit.

Earlier, in 2015, Hyundai Motor Company, has announced the creation of its own children's animated series, the main character of which will be a new hybrid car of the company. The project was implemented in collaboration with the following partners INNOCEAN Worldwide, CJ E & M, and SAMG Animation. The actual models of the popular Hyundai cars became prototype cars of the main characters of the series.

In "League WatchCar. Battle of the Champions ", you will see adventures of the colorful characters and their tiny "alive" cars with artificial intelligence (AI) with a control panel in a form of a wristwatch. The image of the protagonist’s car is based on a futuristic design of the concept car called Hyundai Blue-Will. This hybrid car was presented to the wide public in 2009, and a year later it took part in the North American International Auto Show in Detroit. Hyundai cars such as Sonata, Avante, Genesis, Porter and other became prototypes for other car characters of the series.

“Through the animation in which a Hyundai Motor vehicle is a main character, we expect to make our company’s image friendlier to children around the world, while at the same time contributing to enhancing the competitiveness of local companies in the character market that grows on the Korean wave,” - Hyundai officials commented on the launch of this project.

The premiere of the first two seasons of the series in Russia is scheduled for early 2017. CLS Media will handle the brand within Russia and CIS.

CLS Media Presentation will take place in the conference room # 2, from 16-00 to 17-00.

To attend the presentation you have to register on the official website of the Moscow Licensing Summit.